The latest glossy brochure for a new housing development on the North Shore fell out of our Saturday Herald this weekend. Like all advertising of this kind, the pitch is to sell a lifestyle. What was interesting me was the attempt to suggest the values and practices of a community and neighbourhood would be found in this development as if they magically appear when people come to live in such a place. However the very selling points for this new development, no 1 of which is the proximity of “retail therapy” is exactly the kind of consumer practice that erodes common citizenship. As McKnight and Block are saying in “The Abundant Community” consumerism is an all encompassing ecological system that is hollowing out the lives of families and neighborhoods. Its not only about handing our identities over to “I shop therefore I am”. Rather we have become dependant on a marketplace system to provide our higher needs, our satisfactions. In doing so we have so monetised supportive relationships, hospitality, associational activities of leisure , and entertainment, that we have lost the competency to do it for ourselves amongst families and neighborhoods. The skill and satisfaction that comes from local and familial acts of kindness, generosity and care for others is devalued, undermined and ultimately lost.
Its not as if we are unaware of wanting more than this in the way we function as communities and as a society. Our social statistics tell us something is awry and people are yearning for a “good” life that contains more than trip to the shopping mall on Saturday, the best schooling for the kids that real estate can buy, and a local gym membership. But what we fail to do is join the dots. The consumer system that we are part of is a monster that requires our allegiance. It is a large system that needs to amass and create demand on such a scale to provide low cost commodified products and services that it must gobble up those things that are not monetised and transform them into goods it can sell and therefore control. While we might be led to believe we are choosing, a large system like this is colonising us. Our resistence must take the form of associational life that is not simply beholden to the large market forces. To build “human capital” in the links of neighbourliness, in local and community based marketplaces (the true free market), independent small businesses, in the design of communities (and therefore transport) that nurture human contact and interaction rather than isolation are all possible acts of resistence.
And that also brings us to the church as another site of resistence, but that is for another day.